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In the background there always seemed to be some politicians who did not like the EU. It was brilliant, but initially in Wolfsburg it nearly caused apoplexy among the VW management - until they saw the sales figures. That was the period when Skoda's UK management insisted there must be a British advertising campaign for the brand. But when they were not immediately welcomed with open arms, they quickly retreated back to London where they felt appreciated. In the optimism of the early 90s, some of my ex colleagues tried to get involved within DDB Europe, trying to teach the skills and benefits of account planning. When the Wall fell, and I started talking about moving to one of the new DDB offices which would be opening, people thought I had gone mad. Even in my old advertising agency, containing some brilliant minds, nobody seemed to be as interested as I was in what was happening in November 1989. Many of them could only afford to live in the poorer areas too.īut the British have always had a problem with being 'European'. In addition when big waves of migrants came, they tended to settle in the same places, naturally. It is the fault of successive governments that they failed to invest in the infrastructure but it was inevitably the poorer people, and poorer parts of the country, which felt the consequences most. This put great strain on the infrastructure: the health service (NHS), the transport system, schools and housing. It has now increased to 65 million, an increase of more than the entire population of the Czech Republic. When I left, in 1993, it was already a crowded island. There is one factor to point about the UK straight away. Over 800 people took part and the result was 53-47 for Remain. It was a mixture of qualitative and 'quantitative' research, including, finally, a poll of voting intentions. In particular, for months I argued about Brexit on an internet forum with my 'tribe' those who support the same football team, but in every other respect are different, coming from all kinds of occupations and social class.

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Of course there are many professional writers who might do this better, but maybe I offer a different perspective that of someone who moved away, but stayed in touch. So it might help if I offer my analysis of why Britain voted Brexit.

Similar politicians will try to do the same here and across Europe. Unscrupulous politicians in Britain have used it to gain power for themselves and push their political agenda. The consequences will affect all of Europe, including the Czech Republic. Unfortunately Brexit isn't just a British issue. It does not sound like the Britain I was proud to grow up in. They cannot even agree what it means, but when I listen to them describing it, I don't like the sound of what they describe. Those in Britain who believe they are 'getting their country back' have believed a fairy tale. He and I have been friends since 1994, and would never have found ourselves in Prague had it not been for the fall of the Wall. 'This is an event like the fall of the Wall.' That's what my friend Marco wrote to me about Brexit.